Is the future now?

Allison Nazarian Inspiration

In an effort to be my most inspired self for this blog and throughout this non-night-owl evening, I Googled the term “business wisdom.” (If you have followed me for any time, you know that I believe you can find business blog fodder anywhere.) 

Here’ s what struck me: “The future ain’t what it used to be.”  It’s a quote from the great Yogi Berra who seems to be really smart about a whole lot of things in life and in business.

I have been trying mightily of late to live in the moment, in the present. To be aware of what’s going on right now. To let the past go and to stop agonizing over what could be in the future. Of course, planning for the future is important, as is learning from the past, but ultiimately all we have is the present.

And what matters is NOW. And I don’t mean now on the woo-woo “out there” plane. I mean even in more concrete matters like marketing and business. Think about it — in just the past few years, or even in the past one year for that matter — look what the “now” has brought us: Twitter, Facebook, YouTube, virtual business, the very real possibility of a four-hour work week and the sheer force and power of the online masses.

I’d say this is all its own revolution. When I graduated from college in 1993, a mere 15 years ago, I worked at one of the biggest ad agencies in the world, but I didn’t have an e-mail address to my name. No one I worked with did. Faxing was still kind of new and cool. I was lucky to have my own phone and computer in my cubicle. 

Now, we are all one degree of separation (not six) from one another and while you and I don’t know each other today, we could be collaborators, joint venture partners or client and vendor tomorrow. Or even before tomorrow. (Heck, I even saw private Barack Obama campaign night pictures on Facebook — we’re all so close to each other it’s crazy.) 

Some complain that it’s all too close, too transparent, too virtual and perhaps too easy. I say, bring it on! 

The future ain’t what it used to be. The future is now.