Just returned from a lunchtime event (speaker/lunch/networking + overlooking the beach to boot!).

At the back of the room was a table with tons of piles of business cards and brochures, each announcing, some in great detail, all of the great talents and capabilities of its respective owner. So many initials (PhD, MSW, XYZ, etc.) and accolades and promises on every single card.

Then, in the middle of the table I saw the most simple — and the greatest – -card of them all. Here’s how it read (changed her name and phone number on purpose):

Jane Doe

That was it — no more, no less. Priceless!