How to write a press release

Allison Nazarian Copywriting

If you are serious about getting the most out of your copywriting, you need to know how to write a press release.

Editors sift through press releases hoping to find a newsworthy story. The thing is they don’t have to use any of them, so how do you make yours stand out? An easy to follow layout is a good start. While there are variations, this template offers a basic starting point.

Press release template basics

• business name, address, phone numbers, email address and web address.
• the words PRESS RELEASE at the top of the page in capital letters
• contact person’s name and position
• indicate if for IMMEDIATE RELEASE (all capitals) or include a release date
• powerful headline with a promise and benefit or solution

• body of the press release – who, what, when, where, how and why
• summary and call to action
• note you are available for further information

Make it easy for the editor. Use clear, easy to understand language when writing the press release. The editor may need to follow up or want to check out more about your business. Do it yourself copywriting can pay off with great newspaper or web coverage.

For more insider information on DIY copywriting, click here to download my DIY  ePress Kit and Press Release System…for press releases that get results.