How to write a press release

If you are serious about getting the most out of your copywriting, you need to know how to write a press release. Editors sift through press releases hoping to find a newsworthy story. The thing is they don’t have to use any of them, so how do you make yours stand...

Writing an e-press kit for business buzz

A press kit (e-press kit or online press kit or online media kit, as they are also known) is not a “grab bag” of goodies. It’s a carefully crafted marketing tool designed to create business buzz. When you write copy for your press kit, focus on a few well...

What is SEO copywriting?

With a bit of SEO copywriting savvy, the do it yourself copywriter can be streets ahead of the competition. SEO stands for Search Engine Optimization. SEO is a way to increase the chances of your website, article or blog post being among the first results for web...