Organize your brochure copy

How you organize your product brochure copy depends on your purpose and your target client market. As a starting point, the following structure may provide a broad template for the DIY copywriter. Let’s assume you are writing a tri-fold brochure for your dog grooming...

What is SEO copywriting?

With a bit of SEO copywriting savvy, the do it yourself copywriter can be streets ahead of the competition. SEO stands for Search Engine Optimization. SEO is a way to increase the chances of your website, article or blog post being among the first results for web...