How to write a press release

If you are serious about getting the most out of your copywriting, you need to know how to write a press release. Editors sift through press releases hoping to find a newsworthy story. The thing is they don’t have to use any of them, so how do you make yours stand...

Organize your brochure copy

How you organize your product brochure copy depends on your purpose and your target client market. As a starting point, the following structure may provide a broad template for the DIY copywriter. Let’s assume you are writing a tri-fold brochure for your dog grooming...

Writing an e-press kit for business buzz

A press kit (e-press kit or online press kit or online media kit, as they are also known) is not a “grab bag” of goodies. It’s a carefully crafted marketing tool designed to create business buzz. When you write copy for your press kit, focus on a few well...