Does your target market want change?

Allison Nazarian Life Lessons

(Note: This was written last week in the midst of the Inauguration hoopla. There is no political message here….read this for what I hope is the message behind it.) As I write this week’s letter, most of us in the U.S. are focused on the Inauguration of a new President. President Obama’s campaign – and indeed, all of the unprecedented …

Some change will do you (yes, YOU!) good

Allison Nazarian Inspiration

Very good and timely piece in Psychology Today about how change is (or should be) part of a smart, ongoing strategy for all of us. January is traditionally a time of change (or the desire for change) for many people. We make resolutions, we use the words “always” or “never” and “I will” or “I won’t” a lot. A whole lot! When …

But…but…but

Allison Nazarian Unsolicited Advice from Allison

As a copywriter, I pay special attention to words, word combinations, meanings and hidden meanings. That’s what I do. Sometimes, I wish I could turn it off, but I actually can’t. A couple years ago, I met a great woman by the name of Amonda Rose Igoe. She is an amazing trainer/coach for people who want to be better, more confident public …