Whatsa matter…can’t stand the heat?

Allison Nazarian Entrepreneurs

Those of you who know me personally know that I, well, struggle with being a better taker of criticism. I’m just not that thick-skinned. Even if it’s meant well, if it’s not personal or if it is incredibly valuable, I still feel that sting, that defensiveness, well up in me. That’s why this article in Entrepreneur was very motivating for me. In …

Too funny!

Allison Nazarian Just for fun

Just returned from a lunchtime event (speaker/lunch/networking + overlooking the beach to boot!). At the back of the room was a table with tons of piles of business cards and brochures, each announcing, some in great detail, all of the great talents and capabilities of its respective owner. So many initials (PhD, MSW, XYZ, etc.) and accolades and promises on every …

Cliches, jargon and all-around BS

Allison Nazarian Real Life

There are still those people in business (and all over, really) who rely on cliches and what I would call “corporate speak” (sorry, Corporate People) to get their ideas across (or not across as the case may be). I’ve found (completely unscientific opinion here) that the larger the company/corporation, the more of this nonsense gets spewed around. The smaller, nimbler companies …

Are they kidding?!

Allison Nazarian Real Life

I spent some time today searching/browsing/seeking out copywriting courses, books and potential affiliates for my own copywriting products, DIY Copywriting instruction and a soon-to-be-launched all-things copywriting site (will be TheCopywritingStore.com — don’t check it now, nothing is there yet). So, anyway, I was shocked (maybe I shouldn’t have been?!) at how awful some copy promoting copywriting expertise is. And by “awful” I …