Robots “spider” or crawl the web gathering information. They sort what they find, then determine its relevance for a specific search term. They do this by looking for keywords and keyword phrases on a topic. When you are writing for the web, your do it yourself web copywriting needs to be written around keyword phrases.
Kick-start your SEO copywriting with a keyword rich domain name
Choosing a keyword rich domain name is a good exercise in SEO copywriting. The ideal domain name is like a powerful headline. It may include a promise, a benefit or a description. At the very least, it is brandable. With good SEO copywriting, a domain name may have a number of these elements. Choosing a domain should be one of …
Organize your brochure copy
How you organize your product brochure copy depends on your purpose and your target client market. As a starting point, the following structure may provide a broad template for the DIY copywriter. Let’s assume you are writing a tri-fold brochure for your dog grooming business. Front cover – The front cover is the attention grabber. Use powerful copy and a …
Writing a press release to boost your business
You must know by now that good copywriting can boost your business. Write a press release and it can be instantly distributed via newspapers, your website or public relations companies, both online and mainstream media. Who is your audience? A local audience differs from a global audience. A global audience may not be interested in a local angle. If you …
Writing an e-press kit for business buzz
A press kit (e-press kit or online press kit or online media kit, as they are also known) is not a “grab bag” of goodies. It’s a carefully crafted marketing tool designed to create business buzz. When you write copy for your press kit, focus on a few well selected do it yourself copywriting pieces to make an impact. When …