Organize your brochure copy

Allison Nazarian Copywriting

How you organize your product brochure copy depends on your purpose and your target client market. As a starting point, the following structure may provide a broad template for the DIY copywriter. Let’s assume you are writing a tri-fold brochure for your dog grooming business. Front cover – The front cover is the attention grabber. Use powerful copy and a …

Writing a press release to boost your business

Allison Nazarian Copywriting

You must know by now that good copywriting can boost your business. Write a press release and it can be instantly distributed via newspapers, your website or public relations companies, both online and mainstream media. Who is your audience? A local audience differs from a global audience. A global audience may not be interested in a local angle. If you …

Writing an e-press kit for business buzz

Allison Nazarian Copywriting

A press kit (e-press kit or online press kit or online media kit, as they are also known) is not a “grab bag” of goodies. It’s a carefully crafted marketing tool designed to create business buzz. When you write copy for your press kit, focus on a few well selected do it yourself copywriting pieces to make an impact. When …