With a bit of SEO copywriting savvy, the do it yourself copywriter can be streets ahead of the competition.
SEO stands for Search Engine Optimization. SEO is a way to increase the chances of your website, article or blog post being among the first results for web searches (on search engines like Google or Yahoo!) on your topic. You optimize your copywriting for the web to help readers find it.
SEO copywriting can increase your business visibility.
Let’s say you sell luxury real estate in Michigan. The web is full of real estate information, so there are probably thousands of entries on that one topic.
Where do you start?
Before you start writing, think about what you are offering: Who is your target market? What is your purpose?
When searching the web, most people look up two-word or three-word keyword phrases. So they might look up “Michigan real estate” or “Michigan luxury homes.” Thinking about what your target audience would be most likely to search for will point you to the best keyword phrases.
Include the specific keywords and keyword phrases you want your article to rank for as naturally as possible in your writing. Forcing SEO copywriting with unnatural language distracts from your message, while well-written copy pays off for the do it yourself copywriter (and for all marketers, for that matter!).
Next post: Writing an e-press kit for business buzz
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