So…I have been doing this thing (and by “this thing” I mean copywriting, running the show, being my own boss, wearing a million hats, etc.) for long enough to know. You know….to know. To spot him or her. The potential client who represents everything you would prefer to not work with. Ever. Often a super-nice [...]
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Read my blog post on the Online Marketing for Marketers blog about copywriting and marketing planning. I discuss three terrible mistakes/approaches we ALL make — and how to avoid them. Leave a comment with your own experiences — I want to hear from you!
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In my line of business, I am, thankfully, able to work with and serve clients who are physically located anywhere. Such is the beauty of the virtual nature of today’s business and today’s world. In fact, there are very few services (medical care is one that comes to mind) that must, by definition, be administered entirely (or [...]
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With a bit of SEO copywriting savvy, the do it yourself copywriter can be streets ahead of the competition. SEO stands for Search Engine Optimization. SEO is a way to increase the chances of your website, article or blog post being among the first results for web searches (on search engines like Google or Yahoo!) [...]
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