DIY Copywriting brochure basics
1. Decide on the purpose, format and best approach for your brochure.
2. Determine brochure costs and distribution options.
3. Identify your target market’s hot buttons and address these.
4. Match your language to your target market and purpose, and write clearly.
5. Make sure the front cover copy and presentation grabs your clients’ attention.
6. Organize your key points around pain points, a promise and a solution.
7. Divide the brochure into short, logical sections before writing.
8. Use your DIY copywriting skills to write powerful, persuasive brochure copy.
9. Move the story forward through each section towards the call to action at the end.
10. Use graphics that demonstrate, not just illustrate. Graphics break up the text, but they should also add something to the information.
11. Add a strong call to action – a key element when you write a brochure.
12. Make it very clear what you want readers to do next.
13. Include all contact details and make them easy to find.
14. Check your brochure copy thoroughly as many times as it needs.
15. Give people a reason to keep your brochure.
The above workflow may not suit you, but it offers a starting point.
Use these DIY Copywriting basics to write brochures that sell the solutions you offer.
