If you are serious about getting the most out of your copywriting, you need to know how to write a press release. Editors sift through press releases hoping to find a newsworthy story. The thing is they don’t have to use any of them, so how do you make yours stand out? An easy to [...]
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Robots “spider” or crawl the web gathering information. They sort what they find, then determine its relevance for a specific search term. They do this by looking for keywords and keyword phrases on a topic. When you are writing for the web, your do it yourself web copywriting needs to be written around keyword phrases.
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Choosing a keyword rich domain name is a good exercise in SEO copywriting. The ideal domain name is like a powerful headline. It may include a promise, a benefit or a description. At the very least, it is brandable. With good SEO copywriting, a domain name may have a number of these elements. Choosing a [...]
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How you organize your product brochure copy depends on your purpose and your target client market. As a starting point, the following structure may provide a broad template for the DIY copywriter. Let’s assume you are writing a tri-fold brochure for your dog grooming business. Front cover – The front cover is the attention grabber. [...]
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You must know by now that good copywriting can boost your business. Write a press release and it can be instantly distributed via newspapers, your website or public relations companies, both online and mainstream media. Who is your audience? A local audience differs from a global audience. A global audience may not be interested in [...]
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A press kit (e-press kit or online press kit or online media kit, as they are also known) is not a “grab bag” of goodies. It’s a carefully crafted marketing tool designed to create business buzz. When you write copy for your press kit, focus on a few well selected do it yourself copywriting pieces [...]
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With a bit of SEO copywriting savvy, the do it yourself copywriter can be streets ahead of the competition. SEO stands for Search Engine Optimization. SEO is a way to increase the chances of your website, article or blog post being among the first results for web searches (on search engines like Google or Yahoo!) [...]
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