Allison Nazarian Just another WordPress weblog

Jacob Share of JobMob recently put together a piece about 47 twitter power users and asked each of them to share their secrets to success. I was both happy to make the list and share my secrets.

Take a peek here and see what everyone had to say.

Happy Tweeting.

Session 20: Scott Stratten, Social Currency, The Process of Giving Before Taking

• Social currency — have to give before you get. Period.
• Relationships build business — and you should make building them your business.
• No shortcuts in social media, no shortcuts to building relationships — must invest time and energy
• Don’t piss off your potential market
• Twitter is my baby

Session 19: Jack Bastide, Building Relationships on Twitter

• Use twitter to meet people you don’t know, not just to communicate with those you already know
• Twitter isn’t for telling people you’re walking your dog or eating pizza (it’s not?!)
• Been on Twitter since Sept 08 and has reached 27K followers in just 6 mos. Doesn’t follow “twitter snobs” -only about two-way communication

You know where you want to take your business. And you also know that Social Media, when used correctly and efficiently, is one of the best ways to get there. But it’s possible that you – and your business – are missing is the #1 most important tool in your marketing and social media plan.

Session 18: Kevin Houchin, Trademark Law for Creative Businesses

• Trademarks are where creativity and branding interact with the law
• Trademark law protects the investment you have put into creating a distinctive brand
• You can’t protect an idea, you can protect what you have already done with that idea
• Take a look at naming/branding options before you get started and move forward with a new brand, product or service

Session 17: Wendy Y Bailey, How to Build A Massive Following For Your Programs and Services Using Group Coaching Strategies

• Group coaching is not a teleseminar or a lecture
• Group coaching is highly interactive and involves transformation (& saying it is interactive does not make it so)
• Group coaching strategy: Focus on just one ideal learner/client for your group coaching program

Session 16: Craig Cannings, Tips for creating an online training forum that helps your market and builds your business.

• Online tranining is growing at a meteoric pace — every niche, every passion covered
• Online training is accessible, more current, innovative and more flexible
• Two types of training on the Internet: vocational/work (incl biz, education, skills) & hobby/special interest

Session 15: Suzanne Evans, Does Your Marketing Feel Gross? Authentic Strategies to Help More People and Make More Money.

• You don’t manage your time, you manage your energy
• Make your “mess” your message
• In your business, you cannot be everything. Someone will be left behind, and it may be your client
• Don’t turn excuses into reasons. “I don’t have the money” is an excuse

Session 14: Shel Horowitz, Make Yourself More Marketable With A Book

• If you have a book, you are automatically an expert & people will turn to you
• If you build a fan base and a following, it’s yours for life
• So much of technology has been democratized
• You can plug your book but you have to be gentle about it

Session 13: Aaron Kahlow, Combine Your Web, Search & Social Media Efforts into one Viral Marketing Campaign to Outpace Any Sized Competitor

• First question/challenge is how to spend limited money and determine priorities in online marketing efforts
• Social media is two-way, not a one-way broadcast channel
• Can’t let website go by the wayside, even with all cool social media tools. Your website is where people go to validate you