Session 12 with Margie Fisher, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 12: Margie Fisher, Do It Yourself Public Relations: Promote Yourself Like a Pro Without Spending a Lot of Money
- Almost everyone needs PR & PR can be expensive — but doesn’t have to be
- The foundation for any good PR campaign is your Unique Selling Proposition (USP) and using it in all messages you put out there
Session 11 with Willie Crawford, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 11: Willie Crawford, Joint Ventures, The Ultimate Business Growth Accelerator
- Willie has 1600 websites,some of which have over 1 million unique visitors/month
- Don’t try to get better at things you aren’t good at
- Don’t need large list to sell your product but you do need to bring something to the table — credibility, trust
Session 10 with Peter Wailes, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 10: Peter Wailes, Building Your List Through E-mail Marketing
- People have a skewed idea of what email marketing
- Email marketing is about more than just your list of email addresses
- When you know everything about your market, tailoring the message becomes easier
- If they can’t get your message within 15 seconds, something isn’t working
Session 9 with Jay Estis, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 9: Jay Estis, Market Your Business Like Never Before… Introduction To Online Videos
- Web Video Optimization is the new Search Engine Optimization (SEO) for the Social Media Age
- Don’t be intimated by video – it’s actually pretty easy
- The average online video duration = 2.8 minutes – important for marketers to know
Session 8 with Linda Claire Puig, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 8: Linda Claire Puig, Newsletters: Why They’re Critical—Especially Today—and How to Do Them EASILY!
- Newsletters position you as expert, preferred provider — not all for selling
- A good newsletter adds value to people’s lives
- TARKET = Target Market
- E-zines need to be sent more often than print version
- YOU are a big part of your newsletter — don’t hide yourself or your personality
Session 7 with Paulette Ensign, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 7: Paulette Ensign, Four Simple Steps to Information Products That Make You Money
- Paulette has sold millions of her tips booklet w/o ever spending 1 penny on advertising WOW!
- Your tips booklet should fit into a #10 envelope
- Keep graphics to a minimum & they should be functional in your tips booklet
Session 6 with Sydni Craig-Hart, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money
- Your target market has more than one problem — has many problems
- Use lower prices products as lead generators
- Use PostItNotes to document your system – becomes Table of Contents and chapters of your product
- Look at yourself not w/professional title but as a PROBLEM SOLVER
Session 5 with Denise Wakeman, Do It Yourself Marketing Teleseminar Series Wrap-Up
Session 5: Denise Wakeman, Boost Your Biz with a Blog: It’s Not an Option Anymore! How to Build a Professional Blog that Turns Prospects into Clients…
- Blogging: Just DO It
- State your opinion, be bold, if people don’t agree that’s OK
- Controversy helps make a blog compelling
- Only 15% blog readers subscribe using RSS- include email update option
Session 4 with Kathryn Hendershot-Hurd , Do-It-Yourself Marketing Teleseminar Series Wrap-Up.
Session 4: Kathryn Hendershot-Hurd, Woo Clients and Customers and Win Big on the Web with Blogs
- The eye reacts differently to content on a screen than on a print page
- Easier to post what’s going on inside your head than to post what’s going on in your customer’s head- but don’t!
- Content for content’s sake won’t build your business
Session 3 with Kathleen Gage, Do-It-Yourself Marketing Teleseminar Series Wrap-Up.
Session 3: Kathleen Gage, Teleseminars for Money: Surefire Strategies to Explode Your Revenues and Market Position
- People will hire us if we have a solution to their problem
- We assume people know the services we offer – it’s our job to communicate this to our market
- Have to have right marketing copy, plan, follow-up, equipment for your teleseminar success
