Does your target market want change?
(Note: This was written last week in the midst of the Inauguration hoopla. There is no political message here….read this for what I hope is the message behind it.)
As I write this week’s letter, most of us in the U.S. are focused on the Inauguration of a new President.
Blog Tag: 10 Honest Traits About Me…
Ok, Ms. Wendy Y. Bailey! I’m not usually a good tag-ee, but I promised myself I’d be more open and receptive to these and more revealing about my personal side – and yours was the next that came along. So, you have tagged me and I accept!
So without further ado, here are 10 honest traits about me…
Some change will do you (yes, YOU!) good
Very good and timely piece in Psychology Today about how change is (or should be) part of a smart, ongoing strategy for all of us.
January is traditionally a time of change (or the desire for change) for many people. We make resolutions, we use the words “always” or “never” and ”I will” or “I won’t” a lot. A whole lot!
But…but…but
As a copywriter, I pay special attention to words, word combinations, meanings and hidden meanings. That’s what I do. Sometimes, I wish I could turn it off, but I actually can’t.
A couple years ago, I met a great woman by the name of Amonda Rose Igoe. She is an amazing trainer/coach for people who want to be better, more confident public speakers. One of the things Amonda Rose taught me, and something I will never forget, is the curse of the word “BUT.”
