An honest, behind-the-scenes look at who you don’t want to work with
I receive a lot of inquiries through my website. Most come as a result of my site’s high rankings for a number of key terms and keywords that people needing copywriting services would be searching for.
That’s the good news.
The not-so-good news is that most of these inquiries are from folks looking for bargain-basement pricing and with little to no understanding of what good copywriting is or should be.
You’re talking (or writing or tweeting) and all I am hearing is “me, me, ME”
You know the saying about having two ears and one mouth and using these tools proportionally? Well, the reason this idea is so often-quoted is because it is true.
And it’s true because those who talk too much about themselves are physically, logistically and in every other way literally incapable of listening.
Want 16 hours of marketing training for $6/hr?
Welcome to the 2009 Do-It-Yourself Marketing Telseminar Series.
Beginning in January, once every month of 2009 (as well as once a quarter as a special bonus) I will be interviewing some of the world’s top experts on the latest tips, tools and trends of marketing, sales, P.R., advertising and social media, all with one goal: To give you high quality, actionable information that will put money in your pocket .
Lessons from the past…for the future
Re-run and edited from my Your Words, Your Business e-newsletter (view full version here).
I spent time two weekends ago in Maryland, where I grew up, spending time with my sister and her family. Aside from the bitter cold, which I am no longer used to as I live in warm and sunny Florida, it was a wonderful weekend.
Do you have any friends in business?
INC Magazine is one of the old-school must-reads for the Entrepreneurial Set. It’s also one of the few publications I still read as a hard copy, as in not on a screen but in my hands and with pages.
I particularly like Norm Brodsky, a phenomenally successful entrepreneur who writes a regular column in INC. In one recent column (Secrets of a $110 Million Man), Brodsky talks about guidelines that the best entrepreneurs follow. These are powerful tips that are both sobering and right-on, but one really upset me.
Even when you’re online, ‘minding your manners’ still matters
Can I vent for a moment?
My 9-year-old daughter has discovered e-mail. Like, really discovered. Like, runnning home from school and logging on kind of discovered.
I’m torn because there are so many potential dangers of her being online but it’s also important to me that she become as online-proficient as possible early on. She shows signs of a major entrepreneurial streak (I pay her $5/week for performing various duties in my office, but that’s another story) and I want her to explore that as much (and as safely) as possible.
