Those of you in the U.S. are probably focused on tomorrow, Thanksgiving — on your plans for the day and on what you’re thankful for on a wider level. Like you, I started thinking about what I was thankful for. And then I probably got distracted by 18 other things. And then, I started really [...]
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When I first started my business, I worked from my home office. I “freelanced” back in the mid-90s when moonlighting (I always had a full-time job or was in school full-time) wasn’t as common as it is now. Actually, it probably was as common but we just didn’t know so many other people were doing [...]
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I really REALLY like this saying. It’s like: Go for it, give it all you have, do it 110% or don’t even bother. As someone who moves way too fast and is way too excited about quickly crossing items off my To Do list, this is something that speaks to me. SLOW DOWN and DO [...]
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In an effort to be my most inspired self for this blog and throughout this non-night-owl evening, I Googled the term “business wisdom.” (If you have followed me for any time, you know that I believe you can find business blog fodder anywhere.) Here’ s what struck me: “The future ain’t what it used to be.” [...]
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Read my blog post on the Online Marketing for Marketers blog about copywriting and marketing planning. I discuss three terrible mistakes/approaches we ALL make — and how to avoid them. Leave a comment with your own experiences — I want to hear from you!
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Those of you who have followed me for some time know that I talk a lot about developing, tweaking and closely following your marketing plan. You know the saying, if you fail to plan, you plan to fail? Well, it’s true. But…(you knew there was a “but” here) sometimes you need to be open to [...]
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I read this article in this month’s Inc Magazine. Basically, a small business woman in North Carolina decided to write about her experiences with what she felt was a one-step-below-a-scam service that offered to create a documentary-like advertorial for her business for some $20+K (a significant amount for a small business, or for anyone for [...]
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Ahhhhh….change. It’s what keeps us moving, going and growing. And it’s also what scares the you-know-what out of so many of us. And yet, of course, when I think of all times I have broken through or gotten where I really wanted to be (from where I kind of didn’t want to be), I see [...]
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What is “it” and, by the way, who is “everyone?” I don’t know if it is the still-not-totally-known world of the Internet, the very human fear that “everyone but me is doing it” or just the easiest choice around, but I am seeing, more than ever, that so many businesses are using the “if they [...]
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How many of you play by the rules? Your own rules, your competitors’ rules, your colleagues’ rules, life’s rules, you know: THE RULES? If you asked me, I would definitely say I’m one to follow the rules. I’ve always been that person. But you know what? Following the rules isn’t always enough and isn’t always [...]
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