Sometimes, when I find myself in a not-so-desirable business situation (usually the kind I might view as a “teachable moment” somewhere down – way down – the road), I am quick to chastise myself for “doing business like a woman.” Inevitably, I find something to take issue with with, well, myself. And more often than not, it is [...]
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You may know or have heard the acronym “TMI” — Too Much Information. It’s what you have done/given when you’re just telling, writing or sharing way too much. It could be with a friend or in business or anywhere, for that matter. Like when the person in front of you in the grocery checkout line takes about [...]
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In my line of business, I am, thankfully, able to work with and serve clients who are physically located anywhere. Such is the beauty of the virtual nature of today’s business and today’s world. In fact, there are very few services (medical care is one that comes to mind) that must, by definition, be administered entirely (or [...]
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If you are serious about getting the most out of your copywriting, you need to know how to write a press release. Editors sift through press releases hoping to find a newsworthy story. The thing is they don’t have to use any of them, so how do you make yours stand out? An easy to [...]
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