Tips for including keyword phrases search engines will love
Robots “spider” or crawl the web gathering information. They sort what they find, then determine its relevance for a specific search term.
They do this by looking for keywords and keyword phrases on a topic. When you are writing for the web, your do it yourself web copywriting needs to be written around keyword phrases.
Feel your market’s pain – The DIY Copywriter’s mantra
As a DIY copywriter, “Feel your market’s pain” could (and should) e a mantra.
What are your market’s pain points? Whether you are writing for your own business or for a client, everything about copywriting is based on seeing things from the client’s perspective.
It’s not about what you have to advertise. That’s secondary. The client is looking for a solution. If someone wants to have the latest sports car, and his motivation is power or reward for a job well done, then these are the pain points.
Basic keyword know-how for DIY Copywriters
With do it yourself copywriting on the web, the basic thing to know about keywords is to write naturally. Just write as you normally would, keeping your keyword phrases in mind.
Good coverage of keywords
When you finish, go back and check that you have a good coverage of keywords. What exactly is “good coverage” is a subjective thing as different “experts” all have their own opinion. You’ll hear some very hard-and-fast rules from some people about how to write web copy using keyword phrases.
Kick-start your SEO copywriting with a keyword rich domain name
Choosing a keyword rich domain name is a good exercise in SEO copywriting.
The ideal domain name is like a powerful headline. It may include a promise, a benefit or a description. At the very least, it is brandable. With good SEO copywriting, a domain name may have a number of these elements.
DIY Copywriting brochure basics
1. Decide on the purpose, format and best approach for your brochure.
2. Determine brochure costs and distribution options.
3. Identify your target market’s hot buttons and address these.
4. Match your language to your target market and purpose, and write clearly.
5. Make sure the front cover copy and presentation grabs your clients’ attention.
6. Organize your key points around pain points, a promise and a solution.
7. Divide the brochure into short, logical sections before writing.
8. Use your DIY copywriting skills to write powerful, persuasive brochure copy.
9. Move the story forward through each section towards the call to action at the end.
10. Use graphics that demonstrate, not just illustrate. Graphics break up the text, but they should also add something to the information.
11. Add a strong call to action – a key element when you write a brochure.
12. Make it very clear what you want readers to do next.
13. Include all contact details and make them easy to find.
14. Check your brochure copy thoroughly as many times as it needs.
15. Give people a reason to keep your brochure.
Organize your brochure copy
How you organize your product brochure copy depends on your purpose and your target client market.
As a starting point, the following structure may provide a broad template for the DIY copywriter. Let’s assume you are writing a tri-fold brochure for your dog grooming business.
Front cover – The front cover is the attention grabber. Use powerful copy and a striking dog related photo to draw your readers in with a promise or a tease.
Researching your target market…on a shoestring budget
Being clear on your niche and target market is crucial to your marketing success. This takes research, of course.
Do you know who your customers are? How can you find out? What do they need? When there’s competition, you need to be even more targeted with your niche and your business branding.
Why do you need to research your target market?
Write long to learn how to write short – The essence of DIY Copywriting
It’s been said that the hardest business to write something brief about is your own. So true!
Condense your business story – Exercise
Write down your whole business story as if you were writing a letter or an article – as long as you like. Don’t worry too much about tweaking it. Just get it down. Read it.
Writing a press release to boost your business
You must know by now that good copywriting can boost your business.
Write a press release and it can be instantly distributed via newspapers, your website or public relations companies, both online and mainstream media.
Who is your audience?
A local audience differs from a global audience. A global audience may not be interested in a local angle. If you are highlighting your products further afield, write your press release to appeal to a broader audience.
Writing a press kit for business buzz
The do it yourself copywriter can put together an effective press kit for next to nothing and create lots of business buzz.
A press kit or media kit is not a grab bag of goodies. It’s a carefully crafted marketing tool designed to create business buzz. When you write copy for your press kit, focus on a few well selected do it yourself copywriting pieces to make an impact. When in doubt, go back to your purpose, your audience and the outcome you want.
